Web Survey Bibliography
Title Leveraging mobile and online qualitative to get inside shoppers’ heads
Author Bryson, J., Ritzo, J.
Source Quirk's Marketing Research Review, July 2013, p. 36
Year 2013
Access date 28.10.2013
Abstract
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.
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Year of publication2013
Bibliographic typeJournal article
